Fall/Winter Preview 2009

Arlene Bat­tishill, cre­ator of Scooter­Girls GoGo Gear

This is a belated blog! I’ve been a lit­tle busy as you might imag­ine but I’ve been writ­ing along the way and this is the first of a series of “catch up” blogs that will bring you up to date on where we’re at with the launch of the Scooter­Girls GoGo Gear! And so it begins…

This lit­tle boy hit me with his umbrella in the For­bid­den City in Bei­jing because he wanted to show me that we had the same color umbrella!

I am fly­ing high above the Rocky Moun­tains right now, en route home to LA, at the con­clu­sion of nearly two solid months of trav­el­ing that started in China and ended in Detroit. I’ve pretty much been every­where in between and with­out a doubt, I’m tired but exhil­a­rated! It is amaz­ing what can hap­pen in the span of two months. Tak­ing one look at our recently launched web­site, I know that our prod­uct speaks for itself and I couldn’t be any more proud than I am right now! The pub­lic response in Chicago and Atlanta AND to the web­site itself has been so grat­i­fy­ing that I am all the more moti­vated to con­tinue inno­vat­ing in ways never done before!

We have brought design into the area of pro­tec­tive gear for women, intro­duced longer and more func­tional coats, pro­vided more abra­sion resis­tant fab­ric than in any other gear, addressed fun­da­men­tal prob­lems with tra­di­tional gear, have cre­atively and strate­gi­cally located tech­ni­cal aspects of our coats in places that make per­fect sense yet haven’t been done before AND we’ve cre­ated what we believe to be the first ever 100% reflec­tive, armored and abra­sion resis­tant coat.

Reversible Reflec­tive Grey Water­proof Trench Jacket

We have also intro­duced an alter­na­tive for pro­tec­tive gear that is strictly for high vis­i­bil­ity for those rid­ers who either haven’t rec­og­nized the value of full pro­tec­tion OR sim­ply choose not to wear armored coats.

And finally, we’vre intro­duced a line of rain gear for a really cute look on two wheels while pro­vid­ing pro­tec­tion from the elements.

And this is just the begin­ning! The guys have been com­plain­ing non­stop that they want some­thing just for them and so we are fever­ishly work­ing on bring­ing some­thing really cool under their own brand, “SCOOCH”, affec­tion­ately known as Scooter­Girls’ GUY!

White Leather Jacket

What an amaz­ing jour­ney this has been and it just keeps get­ting bet­ter! We are about to open a big fash­ion show in Los Ange­les dur­ing Fash­ion Week in Octo­ber, some­thing that’s never been done before with a line of pro­tec­tive gear and we’re prepar­ing for our offi­cial launch as an exhibitor at the Milan Motor­cy­cle Show (EICMA) in Italy in Novem­ber! Given the Euro­pean styling of our coats, we can only imag­ine what the Euro­pean response will be once all the scooter­girls in Europe get their first look at the line.

Never in my wildest dreams could I have pre­dicted the things that would come from this amaz­ing jour­ney! And none of this would have been pos­si­ble with­out the guid­ance, direc­tion and assis­tance of some incred­i­ble peo­ple, all experts in the field of fash­ion, busi­ness and pro­tec­tive gear and we want to thank all of them for their con­tri­bu­tion to our suc­cess. It is not enough to have a great idea, you HAVE to have experts who can help shep­herd you through the process and we have been blessed with an abun­dance. It is an honor to say to them all that Safety Never Looked So GoGo Good!

Arlene